E-Commerce
AP Uniforms
Multi-regional e-commerce platform for a Canadian medical scrubs retailer expanding into the US market — serving 70,000+ healthcare professionals across North America.
See It in Action
About This Project
AP Uniforms had already built a loyal customer base of over 40,000 healthcare professionals in Canada. When they decided to expand into the United States, they needed more than a duplicate storefront — they needed a partner who could architect a multi-regional commerce operation from the ground up.
Sunrise Digital Labs led the full US market launch: a dedicated Shopify storefront for American customers, a custom-built Next.js landing hub with automatic region detection, real-time warehouse stock automation to keep inventory accurate across both markets, and business intelligence dashboards that give the AP Uniforms team clear visibility into sales, inventory, and customer trends.
We implemented structured data and review schema markup for search engine visibility, and went further with LLM discovery optimization — ensuring the brand surfaces accurately when healthcare professionals ask AI assistants for scrub recommendations.
The result is a seamless cross-border commerce operation that lets AP Uniforms manage two national markets from a unified workflow, backed by the reporting and automation infrastructure to scale confidently. With 31,000+ US customers already on the platform and a catalog spanning nine premium brands, AP Uniforms' American expansion is built on a foundation designed for sustained growth.
Results
- Launched full US e-commerce operation — serving 31,000+ healthcare professionals at us.ap-uniforms.com
- Multi-regional architecture supporting US and Canadian markets with 70,000+ combined customers
- Custom real-time warehouse stock automation syncing inventory levels across both storefronts
- Custom business intelligence dashboards providing sales, inventory, and customer analytics reporting
- 9-brand product catalog management — Landau, Maevn, White Cross, Cherokee, and more
- Structured data and review schema markup driving organic search visibility for medical scrubs keywords
- LLM discovery optimization ensuring accurate brand representation in AI-powered search and recommendations
- Custom Next.js landing hub with automatic region detection and dark/light mode toggle
- Mobile-first responsive design with mega-menu navigation, predictive search, and wishlist functionality
- Social proof integration aggregating 4.7/5 rating from Facebook reviews into the storefront
- Cross-border compliance — separate tax rules, shipping thresholds ($50+ US / $99+ CA), and currency handling
- Content strategy including blog section and in-person sales event listings for southeastern US markets
Services Used
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